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a99 full-frame interchangeable lens camera
DI12023
the power of full-frame
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amaze yourself Sony’s full-frame interchangeable lens camera, the a99.
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welcome to the family Introducing Sony’s full-frame sensor lineup. With the introduction of the a99, DSC-RX1 and NEX-VG900, Sony brings some of the most innovative and revolutionary technologies to the table. Dual Phase Detection AF systems for lightning fast Tracking AF in stills and video, impeccable image quality from one of the world’s first 35mm sensors to give you 1080/60p video and XLR adapters for the best in audio recording are just a few of features that can be found in the new f
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welcome to the family Introducing Sony’s full-frame sensor lineup. With the introduction of the a99, DSC-RX1 and NEX-VG900, Sony brings some of the most innovative and revolutionary technologies to the table. Dual Phase Detection AF systems for lightning fast Tracking AF in stills and video, impeccable image quality from one of the world’s first 35mm sensors to give you 1080/60p video and XLR adapters for the best in audio recording are just a few of features that can be found in the new f
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SLT-A99V By fully leveraging the potential of Translucent Mirror Technology, the 35mm full-frame format and Sony's professional broadcasting technology, it takes a major leap forward in quality, performance and handling ease. Meet the future of Sony a . 16 Push the Envelope Image Quality 20 Think Fast Speed and Response 24 Sharpen your Focus Translucent Mirror Technology 26 Hone your Vision Viewfinder 30 Take Control Intuitive Operation 32 Get Tough Build Quality 34 Get into Motion
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“Standing on the edge of this waterfall in Iceland, I knew I wanted to capture this scene as a panorama. I love having the ability to shoot dramatic imagery with one press of a button.” ( ) 16-35mm F2.8 ZA SSM SAL1635Z , 1/160 sec., F6.3, ISO 100
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the calling “This assignment of a lifetime made me stop and think about the way photography has shaped my life. It made me appreciate how powerful photography is.” Sony took a major leap forward with the introduction of the new flagship Alpha a99 interchangeable lens camera. To demonstrate the revolutionary capabilities of the a99, Sony sent world-class photographer David McLain on the “Assignment of a Lifetime”. David took the a99 on a trip around the world that resulted in some of the
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“I love the way images, light, and color are so fleeting.” “I love shooting ice and icebergs. When we got to this glacier in Iceland, the light was cold and the water was still, which was perfect for the environment. I shot at a low angle to get the maximum reflection on the water and chose to put a little foreground of the shore in the frame to balance out the background. A few minutes later the wind picked up, the water started to ripple, and the picture was gone. I love the way images,
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“As I started looking around I saw this statue of Buddha lit by neon lights that seemed more suited to the window of a bar than a temple.” “We went to a Buddhist temple in Vietnam expecting to see weathered monks praying in dramatic shafts of light. When we got there, all the monks were gone, and the temple was lit with fluorescent light. That’s the way it goes sometimes and you always need to make the best of it. As I started looking around I saw this statue of Buddha lit by neon lights
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“I was amazed afterward how much latitude the final frame had, and how the detail on the backside of the fisherman was maintained despite the fact we were shooting into the sun.” “We got up early one morning to shoot a fisherman on the Mekong Delta. Like most people who make a living from the land or sea he was very capable and skilled at his craft. I chose to shoot into the sun and from a low angle so the net and fisherman would stand out agains the sky. I was amazed afterward how much l
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push the envelope Gorgeous full-frame sensor image quality. David found the perfect travel companion in the a99 because of the camera’s ability to perform in the real world. In low light, contrary light, fog, rain, golden light, snow, overcast light, all conditions were conquered by the a99. “We were hanging out with a goat herder in his barn early one morning in Southern Spain. There is a lot less light on his face than it looks like in this image. I opened all the way up, focused on his
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Light concentration technology Sony compressed the height of circuitry within the image sensor via newly developed proprietary processing technology to dramatically increase the amount of light collected by each pixel. This vastly improved light-gathering efficiency results in significantly higher sensor sensitivity, much lower noise, an impressive signal-to-noise ratio and outstanding image quality in virtually all shooting conditions. Conventional design Cutting-edge design Full-frame APS-
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push the envelope Multi-segment optical low-pass filter On-chip column A/D conversion with dual NR Unlike conventional optical low-pass filters that degrade image Thousands of parallel analog/digital converters in the sensor convert light to resolution when suppressing moiré, Sony’s new multi-segment digital signals with utmost precision and speed. Before and after conversion, the optical low-pass filter effectively maintains high-resolution detail. sensor cancels noise to ensure exceptionally
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( ) 135mm F1.8 ZA SAL135F18Z , 1/250 sec., F1.8, ISO 500
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think fast Engineered for speed and response. David was able to capture crisp, sharp, perfectly-focused photographs as he globe trotted with the a99. The Dual Phase Detect AF system, a world first* among interchangeable lens cameras, allowed him to perfectly capture each decisive moment with tack-sharp precision. “Every pro demands speed and responsiveness from their camera and the a99 over-delivers on both fronts. This camera has an amazing amount of processing power which means quicker focu
