Resumo do conteúdo contido na página número 1
VAR Training Manual
and Reference Guide
Nokia Point & Find
VAR Training Manual
and Reference Guide
0.1
Resumo do conteúdo contido na página número 2
Nokia Point & Find VAR Training Manual and Reference Guide Version 1.0 September 2009 © Copyright 2009 Nokia. All rights reserved. Nokia and Nokia Point & Find are trademarks of Nokia. 0.2
Resumo do conteúdo contido na página número 3
VAR Training Manual and Reference Guide Table of Contents CHAPTER PAGE 1. Welcome and Introduction 1.1 Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the Nokia vision; a brief intro to Nokia as a global company/brand; and a description of the Nokia Point & Find concept and vision. 2. Chapter Overview 2.1 Provides a content overview and a brief on each chapter. 3. The Nokia Point & Find Story 3.1 Provides an overview of the Nokia Point & Find concept and service, along with the
Resumo do conteúdo contido na página número 4
This page intentionally left blank 0.4
Resumo do conteúdo contido na página número 5
VAR Training Manual Chapter 1 and Reference Guide Welcome & Introduction: Nokia Vision and Commitment 1.1
Resumo do conteúdo contido na página número 6
Chapter 1 Welcome & Introduction: Nokia Vision and Commitment Welcome & Introduction: Nokia Vision and Commitment Nokia Welcome from CEO Olli-Pekka Kallasvuo There are more than six billion of us on this planet. We are all differ- ent and we value many different things in life. To some people, what matters is staying in touch and sharing experiences; others want to provide for their families and get ahead in their careers; some just want to have fun and live for the moment. More often than n
Resumo do conteúdo contido na página número 7
VAR Training Manual and Reference Guide Nokia is the global leader in mobile devices Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. On a global scale, Nokia dominates the mobile device market with 39% market share in 2008. Nokia is one of the top global brands in the world—ranked the fifth best brand in the world by Interbrand in 2008, for the second consecutive year—with market leadership in many imp
Resumo do conteúdo contido na página número 8
Chapter 1 Welcome & Introduction: Nokia Vision and Commitment The Nokia Point & Find concept: Connect real life to the digital world • Connect the physical and digital worlds • Make real life objects interactive • Connect physical objects to related digital content and services—in a manner that is easy and convenient for people on the go to access Point Find Real life physical objects Related digital content and services Buildings Location-based Web info and content Products Web-
Resumo do conteúdo contido na página número 9
VAR Training Manual Chapter 2 and Reference Guide Chapter Overview 2.1
Resumo do conteúdo contido na página número 10
Chapter 2 Chapter Overview Chapter Overview This Guide helps VARs develop and sell Nokia Point & Find services This manual and guide book teaches VARs how to: • Create, develop, and manage Nokia Point & Find services. • Effectively talk about, understand, and sell Nokia Point & Find services. Nokia Point & Find Training Manual and Reference Guide—for VARs The Nokia Point & Find VAR Training Manual and Reference Guide is designed primarily for use as a stand-alone training manual and refe
Resumo do conteúdo contido na página número 11
VAR Training Manual and Reference Guide 4. Using the Nokia Point & Find Client App Provides detailed instructions on how people use the Nokia Point & Find client application, including detailed info on the client ap- plication’s user interface, functions, controls, and options. 5. Intro to Creating Nokia Point & Find Worlds Provides an introduction and overview of the Nokia Point & Find development process and the two, easy-to-use development tools, the Nokia Point & Find Management Port
Resumo do conteúdo contido na página número 12
Chapter 2 Chapter Overview Chapter 5 (Intro to Creating Nokia Point & Find “Worlds”) provides an overview of the Nokia Point & Find development process; and an introduction to the two development tools, the Nokia Point & Find Management Portal, and the Nokia Point & Find client application. Chapter 6 (Publishing Worlds with the Management Portal) is in- tended for study while sitting at an Internet-connected PC and work- ing with the online Management Portal; this chapter is a manual for us
Resumo do conteúdo contido na página número 13
VAR Training Manual Chapter 3 and Reference Guide The Nokia Point & Find Story 3.1
Resumo do conteúdo contido na página número 14
Chapter 3 The Nokia Point & Find Story The Nokia Point & Find Story Mobile discovery on demand Nokia Point & Find is a new mobile information service and mobile marketing solution. With Nokia Point & Find, people on the go use their internet-enabled camera phones to easily find and conveniently connect to sought- after digital content. Easy, intuitive, on the spot mobile services With object recognition mode, people simply point their phones at real life objects and quickly find relevant info
Resumo do conteúdo contido na página número 15
VAR Training Manual and Reference Guide • A visitor to a museum points their phone at an object on Custom interactive display and quickly accesses related multimedia content – experiences such as a video or audio interview with the artist or a critic Each of the scenarios on the left – as well as invitations to special events, and information is an example of what we call on related art in the museum and elsewhere in the city. “custom interactive experiences” • A child at home (or at a
Resumo do conteúdo contido na página número 16
Chapter 3 The Nokia Point & Find Story Delivering relevant info and services at the point of discovery Consumers are demanding next-generation content and services delivered via their mobile devices, so they can access whatever they want, wherever they may be. Developments in interactive technology have disrupted and revolutionized how consumers are engaging with digital content and services. Consumers are increasingly looking for more control, influence, and access to when, where, and ho
Resumo do conteúdo contido na página número 17
VAR Training Manual and Reference Guide Nokia Point & Find “world” onto their device, which downloads in seconds; they then point their camera phone at the billboard and— without even one click—they are instantly presented with: Body Worlds Show at O bubble 2 • Buy Disc ount Tick ets • W at ch Body W orlds video tr ailer • Read Show Reviews • See Map and Dir ections • Explor e Similar E vents And then—with just a few clicks—they watch the video trailer, read a review, and purchase ticke
Resumo do conteúdo contido na página número 18
Chapter 3 The Nokia Point & Find Story Essential Nokia Point & Find terms and concepts Nokia Point & Find worlds A Nokia Point & Find world is a unique interactive experience designed to connect a set of select objects (or labels) with custom- ized digital results. The World Carousel is the menu of Nokia Point & Find worlds avail- able on a Nokia Point & Find enabled mobile device. Mobile users can access these interactive experiences (and receive information, content, and services) by choosin
Resumo do conteúdo contido na página número 19
VAR Training Manual and Reference Guide Tags Nokia Point & Find uses tags to identify the real-life objects of a world and to define the information and options users find when an object or label has been recognized or selected. Nokia Point & Find tags: • Identify the objects of a Nokia Point & Find world • Define what information is presented to users when an object of a world is identified or selected (the digital content and services available as result options) • Are created using the
Resumo do conteúdo contido na página número 20
Chapter 3 The Nokia Point & Find Story These Nokia branded Nokia Point & Find worlds will always be provided as a free service to consumers. Nokia branded worlds Nokia is seeding the Nokia Point & Find World Carousel by building and marketing a number of Nokia branded worlds. These worlds will demonstrate the capabilities of the Nokia Point & Find service, help jump-start market awareness and adoption, and inspire 3rd party Nokia Point & Find world development. Nokia’s initial branded Nokia
