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2008MY
Vehicle Line: EDGE
Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
• The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.
• The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.
TM
• Great new features for 2008MY including a Limited series, SYNC hands-free
communications & 20" wh
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07/12/07 2008 EDGE MAJOR PRODUCT SUMMARY The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions are noted: SE SEL Limited All SE content, plus: All SEL content, plus: Powertrain/Functional Exterior Exterior • Brakes – 4-wheel Anti-lock Braking System (ABS) • Body color painted door handles • 18" Premium Chrome-Clad (includes 18" • Engine – 3.5L V6 Duratec 35 engine with 6 speed • Dua
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07/12/07 2008 EDGE STANDARD EQUIPMENT The following items are standard on every all-new 2008MY Ford Edge: POWERTRAIN/FUNCTIONAL INTERIOR (Continued) • Axle ratio – final drive ratio 3.16 FWD/AWD • Map pockets • Brakes – 4-wheel Anti-lock Braking System (ABS) ⎯ Front seat back driver & passenger • Engine/Transmission – 3.5L V6 Duratec 35 engine with ⎯ Map pockets in four door panels with bottle holders 6 Speed Automatic Transmission in front door panels • Fuel tank – 19.0 gallon FWD (20
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07/12/07 2008 EDGE STANDARD EQUIPMENT KEY EXTERIOR FEATURES (Continued) SE SEL Limited SEL Badge ● Limited Badge ● KEY INTERIOR FEATURES Audio/Entertainment AM/FM stereo/clock/single CD/MP3 with 4 Speakers ● Premium AM/FM stereo/clock/CDx6/MP3 with 4 Speakers ● Audiophile Sound System with 9 speakers & AM/FM stereo/clock/CDx6/MP3 ● SYNC™ ● Convenience Air conditioning – manual single zone with 2nd row heat & A/C vents ● ● Air conditioning – Dual electronic c
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07/12/07 2008 EDGE FUNCTIONAL EQUIPMENT AXLE AVAILABILITY *Final Drive Ratio: FWD 3.16 *Final Drive Ratio: AWD 3.16 WHEEL AVAILABILITY 17" Painted Aluminum 18" Painted Aluminum 18" Premium Painted Wheels Standard on SE Wheels Optional on SE Aluminum Wheels and SEL (64F) (64R) Optional on SEL (64P) 18" Premium Aluminum 20" Premium Aluminum Chrome-Clad Wheels Chrome-Clad Wheels Optional on SEL, Optional on Limited Standard on Limited (64G) (647)
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07/12/07 2008 EDGE OPTIONAL EQUIPMENT SE SEL Limited DRIVETYPE Body FWD (Front Wheel Drive) K36 K38 K39 Code Order 100A 110A 120A Code Body AWD (All Wheel Drive) K46 K48 K49 Code Order 200A 210A 220A Code GROUPS & PACKAGES (see Packaged Options/Emissions page for pkg. content) Class II Trailer Tow/Prep. Package 53G O O O Convenience Group 553 O S S Interior Appearance Package (exterior color 60E — — O restrictions: Redfire, Black, & Vapor Silver) Premium Package (To
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07/12/07 2008 EDGE COLOR & TRIM AVAILABILITY Interior Color Med Lt Charcoal Camel Stone Black SE Cloth Seats 1H 1L 1W SEL Unique Cloth Seats 2H 2L 2W SEL/Limited Leather-Trimmed Seats 3H 3L 3W Leather-Trimmed Seats with Premium Red Seating Surfaces (Interior Limited Appearance Package - Requires Black, Redfire, or Vapor Silver Exterior — — 4W Color) EXTERIOR COLOR CODE Availability SE Dark Ink Blue Metallic DI • • • Redfire Metallic G2 • • • Blazing Copper Metallic GW •
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07/12/07 2008 EDGE PACKAGED OPTIONS/EMISSIONS CLASS II TRAILER TOW/PREP PACKAGE MISCELLANEOUS COV Required............................................................. 79V 3500 lbs Max Towing Capacity (53G) Priced DORA............................................................... C09 Availability: • Optional on SE, SEL & Limited. Includes: CALIFORNIA EMISSIONS STATES/CROSS- • Class II receiver hitch BORDER STATES*** • Engine oil cooler CALIFORNIA EMISSIONS SYSTEM...............
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07/12/07 2008 EDGE POWERTRAIN/DIMENSIONS FUEL ECONOMY 50 STATES F.E. LABEL F.E. LABEL ESTIMATED ADJUSTED ANNUAL ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST FWD 3.5L V6 Duratec 6-Speed Auto 16 24 $2,091 AWD 3.5L V6 Duratec 6-Speed Auto 15 22 $2,210 ENGINE HORSEPOWER AND TORQUE RATINGS NOMINAL 50 STATES COMPRESSION HORSEPOWER TORQUE ENGINE DISPL. TRANSMISSION RATIO H.P. @ RPM FT. LB. @ RPM FWD 3.5L V6 Duratec 6-Speed Auto TBD 265 @ 6250 250 @ 4500 AW
