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The H4D Family
Model Pixel count Sensor size Sensitivity Lens range Exp. time Multi-shot DAC TrueFocus
H4D-40 40Mpix 33.1x44.2mm ISO 100-1600 HC/HCD 1/800-4 min No Yes Yes
H4D40
H4D-50 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800-32 sec No Yes Yes
H4D-50MS 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800-32 sec Yes Yes Yes
H4D-60 60Mpix 40.2x53.7mm ISO 50-800 HC/HCD 1/800-32 sec No Yes Yes
02.10 - UK v1 - 80500552
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Size Still Matters. In a world where technology grows smaller and smaller, some things are still better large. Like imaging sensors and lenses, for instance. And while some claim that smaller lenses, 2 3 smaller sensors, and smaller camera systems can produce the same image quality as larger Medium Format DSLRs, there is a reason why 35mm manufacturers continue to claim that their systems can produce “Medium Format quality”. Simply put, digital photography has made the advantages of
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HASSELBLAD DSLR ADvANTAGE: SIzE STILL MATTERS #1: SUPERIOR IMAGE QUALITY LARGE FORMAT SENSORS AND LENSES The largest sensors in the world don’t provide much advantage without optics that are advanced enough to deal with the resolu- tion provided. Hasselblad Medium Format DSLRs combine the market’s largest sensors with the market’s highest quality, lenses for con sistent superior quality. If your camera system has features that a Hasselblad doesn’t, then you’ve sacrificed image quality to
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HASSELBLAD DSLR ADvANTAGE: FOCUSING AND COMPOSING 6 7 Photo: Marcel Pabst Photo: Kevin Then calculate the necessary focus adjustment, communicate with the camera If there is no difference A New Approach to Close- and issues the proper commands to the engine, ensuring that all shots are between 35mm DSLRs and Up Focusing - True Focus and lens’s focus motor so it can compensate. tagged with the information needed The APL processor computes the advanced by the DAC function to refine your Me
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HASSELBLAD DSLR ADvANTAGE: SIzE STILL MATTERS #3: MODULARITY CHOICE OF BRIGHT vIEWFINDERS Choose your way of viewing your subject and tailor your shooting style to suit the job at hand with your choice of both eye level and waist level viewfinders, all featuring the market’s brightest, clearest viewing screens. “What few people seem to understand is that technical perfec- 8 9 tion isn’t about being technical - it’s about having creative freedom.” MATS BENGTSSON viewing Freedom view
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HASSELBLAD DSLR ADvANTAGE: EASE OF USE Easy to Use – Difficult to Beat IAA for Quick and Easy Classification One of the most common myths Our IAA feature provides an enhanced regarding Medium Format systems set of feedback tools that help you is that they are difficult to learn and focus on the shoot rather than the hard to use. In fact, Hasselblad DSLRs selection process. Classification stats are no more difficult to use than high- are recorded both in the file and in the 10 11 end 35
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SIzE STILL MATTERS #5: BEST AND WIDEST HIGH-END LENS RANGE Purchasing a Hasselblad camera is also purchasing entry into the world’s most advanced high-end lens range, featuring integral central lens shutter, and advanced optical designs. H System cameras offering full access to all HC/HCD and CFi/CFE lenses. 12 13 The greatest of images starts as light. When we first designed our HC/HCD lens line we set specifications and performance standards high – extremely high, in fact. Our ai
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H Lenses Stability and Creativity – Hasselblad Central Lens Shutters The integral central lens shutters in every Hasselblad lens reduce camera vibration, HCD 4/28 HC 3,5/35 HC 3,5/50 HC 2,8/80 HC 2,2/100 resulting in a more stabile platform and improved digital image quality, and allow flash sync at all shutter speeds up to 1/800s, opening the door to many crea- tive shooting solutions that are otherwise impossible. Buy the Future – Get the Past for Free: the CF adapter The Hasselblad
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H Accessories v Lenses All C-type lenses from the v system with optional CF lens adapter “When you look in the viewfinder everything is huge - It’s crystal clear... You’ll never find a second camera in my camera bag. I call my camera my baby.” KEvIN THEN Focusing screen H3D-31 grid 16 17 Spherical Acute-Matte D type focusing screen. Central mark- ings for spot (Ø7.5 mm) and AF metering area. With grid markings and masked for the format used in 22/39/50 and 31 CF Adapter GPS Reco
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SIzE STILL MATTERS #7: ADvANCED SOFTWARE, SIMPLE INTERFACE Hasselblad’s Phocus software enables you to get the most from the world’s most advanced image files without having to go back to school to do it. The average photographer is up and running with Phocus in less than 20 minutes. Why Phocus? Using Phocus allows you to get the most from the world’s most detailed image files and to achieve ground- breaking new levels of image quality and technical precision. Phocus is available for b
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SIzE STILL MATTERS: TECHNICAL HIGHLIGHTS OF THE H4D-40 Freedom to choose between eye-level and waist-level viewfinders. AF Assist lights for working in dark environments. Choice of combining point-and-shoot and tilt/shift True Focus auto-focus system with to solve creative commercial challenges. Absolute Position Lock and new camera controls. Extended exposure time – up to 4 min (256 sec). 20 21 3” 24bit color TFT display with wide viewing angle. Fast and accurate in-lens Auto Focus with m
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H4D-40 Technical Specification Also featured: Our H4D-40 Photographers Marvel Pabst’s images: To read more about the images in this Make Up & Styling : Sabina Sung catalogue and the talented photo- Models: Mathilda Jansson/Aveny Modeller - Pontus Arvåsen graphers who provided them, check 3D : Anders Eriksson/Digi Pun out the individual shooters’ links on the Hasselblad Showcase: Page 8: Page 10: Thomas Morel Peder Dalmo http://www.hasselblad.com/user-showcase.aspx Norway Denmark Michael G
