OWI Magic Quadrant for Global Enterprise 2H06 user manual

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Magic Quadrant for Global Enterprise Note-
book PCs, 2H06
Gartner RAS Core Research Note G00142670, Mikako Kitagawa, Brian Gammage, 17 October 2006 R2124 06302007
nlike the general notebook market, in which Our quantitative assessments are based on
Uprice is often the main purchase criterion, the externally available financial and market data as well
global enterprise market also requires consistent as information submitted to Gartner by vendors in
hardware configurations, appropriate life cycl

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Figure 1. Magic Quadrant for Global Enterprise Notebook PCs challengers leaders Dell HP Lenovo Acer Fujitsu/ Fujitsu Siemens Gateway MPC Toshiba niche players visionaries completeness of vision As of December 2005 Source: Gartner • Enterprises that operate globally Inclusion and Exclusion Criteria • Enterprises with operations centered in one This Magic Quadrant focuses on notebook PC geographical region but that have some presence suppliers that work directly or indirectly with in other regions

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Evaluation Criteria exploited to create opportunity for the provider. Our evaluation of a vendor's completeness of vision is Ability to Execute based on the following criteria: This axis evaluates notebook vendors on the quality and efficiency of the processes, systems, methods or • Market understanding, which includes procedures that enable their performance to be mechanisms for customer feedback competitive, efficient and effective, and to positively • Marketing strategy, which includes the ve

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Dell Challengers Dell’s scores for Ability to Execute are the highest Challengers have high scores in Ability to Execute, among all notebook vendors. Dell has an excellent but their Completeness of Vision scores are not as supply chain for notebook products and strong high as the leaders. Challengers often have a good marketing execution capabilities. Dell achieved the market presence and financial stability, but they may highest overall viability score and remains the leader have less geographi

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Lenovo reasons to do so (such as a broader portfolio Lenovo has the highest score for Completeness of purchase with leveraged discounts). For pen-tablet- Vision; however, its Ability to Execute score is below based vertical solutions, Fujitsu/Fujitsu Siemens that of its leading competitors. Lenovo’s high score should be considered as a supplier, regardless of for Completeness of Vision is because of its product customer location. design/development capabilities and the level of meaningful innova

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execution for global customers lags that of leading Recommendation: Toshiba should be considered as competitors. Toshiba has invested heavily in CRM a potential global supplier of notebook PCs, systems and has good customer support and service especially if product quality and innovation is a high capabilities, but it is yet to fully exploit these. The buying priority. However, customers requiring high result continues to be inconsistent sales execution levels of service and support with their n

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Evaluation Criteria Definitions Ability to Execute Product/Service: Core goods and services offered by the vendor that compete in/serve the defined market. This includes current product/service capabilities, quality, feature sets, skills, etc., whether offered natively or through OEM agreements/partnerships as defined in the market definition and detailed in the subcriteria. Overall Viability (Business Unit, Financial, Strategy, Organization): Viability includes an assessment of the overall orga