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SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 1
Sony Consumer Products Group,
Registered Head Office:
Sony United Kingdom Limited,
The Heights, Brooklands,
Weybridge, Surrey, KT13 0XW.
Company No. 2422874.
Registered in England.
Digital SLR Camera
The ª º symbol is pronounced ªAlphaº
`Sony', `like.no.other', the logo, Bionz, Super SteadyShot, Memory Stick, Memory Stick PRO Duo/Memory Stick Duo and their logos are trademarks of Sony Corporation, Japan. All other
trademarks are acknowledg
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 3 Welcome to It's a brand new name. Conceived and created by Sony, is a synthesis And it's a brand new spirit in photography. of the most advanced digital technology, precision optics and innovative design. The result? A new is about inspiration. It's about family of Digital SLR cameras, lenses and accessories that's quite simply like no other. exploration and discovery. And it's about the power of imagination. The way we see it, if you have a cam
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 5 Controls and main functions Lens attachment mark When attaching a lens, align the Viewfinder information display Self-timer lamp attachment mark on the lens with Verify shooting information with the camera held to your eye. this mark and turn the lens clockwise. The wide Autofocus area covers the scene with nine separate local focus points, allowing you to achieve a wide range of different compositional effects. You can also select a single focu
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 7 Beautiful, sharp photos with no blurring Super SteadyShot inside camera body reduces effects of camera shake Effective with all system lenses Since it's built into the camera body itself, Super SteadyShot compensates Photo data / 50mm for camera shake with all F1.4 / Handheld at 1/8sec. F2, interchangeable system lenses. ISO 100 White The result? Shoot with greater confidence using all compatible optics balance: Sunlight, including zooms, telep
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:37 AM Page 9 High resolution image quality 10.2 Megapixel CCD sensor reveals highest levels of detail Four image quality modes Two commonly used types of JPEG formats (fine and standard) Operating tips Call up `Shooting Menu 1' using Two RAW format modes for highest image quality (RAW and RAW+JPEG) the menu button on the rear of the camera and set using the + key. RAW Resolution down to the Sharp representation Without image breadth of a single hair
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 11 Naturally beautiful BIONZ image processing engine ensures vivid, beautifully reproduced colours Beautifully exposed, natural results even in difficult, high-contrast lighting conditions Great-looking against-the-sun shots with Dynamic Range Optimiser Automatic analysis and optimisation of `difficult' scenes shot against the sun or with strong contrast Balanced reproduction of areas of sky and shade in same image Exposure and tone
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 13 Quick response Grab the moment with quick-response Responsive autofocus and high speed Eye-Start system Eye-Start system Eye-Start AF can also be deactivated via the Infra-red sensor positioned below the navigation menu. eyepiece detects when the photographer Whether you opt to use looks through the viewfinder. The LCD it is up to your own screen is switched off, and autofocus is personal preferences activated automatically. and the demands of e
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 15 Large, easy-to-use screen Navigation Display Information at a glance Large 2.5-inch (230,000 pixels) Clear Photo LCD Plus screen Large 2.5-inch 230,000 pixel LCD screen Crisp, clear image display even in bright outdoor conditions thanks to AR coating and Clear Processing One-touch zoom into centre of focus area Vertical format detailed display screen The screen switches to vertical 2.5-inch 230,000 pixel display automatically. Cl
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 17 Easy to use Capture exactly the scene you want with a choice of exposure modes and Newly developed 40-segment honeycomb pattern metering sensor and three metering modes for surer, more accurate auto exposure bright, clear optical viewfinder The 100: it's automatically the There's a choice of three metering modes to 40 individual exposure areas. Centre-weighted Fuss-free, fully automatic photography by selecting AUTO mode best choice, whethe
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 19 From wide-angles, macros and telephotos to zooms and teleconverters ADI metering for precise flash measurement A wide range of interchangeable lenses to expand your creative possibilities Many Sony 100 system lenses support ADI (Advanced Distance Integration), incorporating a distance encoder that allows extremely Explore the full range of Sony 100 precise through-the-lens calculation of subject distance. Combined with system lenses pre-flas
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 21 Accessories that take your creativity to the next level Extend the possibilities of artistic expression Simple image editing using supplied software applications There's a range of compatible system flashes and lighting systems that's it simpler than ever to remove unwanted shadows or create natural- designed for perfect results every time ± whether you're a novice or an looking fill-in lighting effects. Just add one or more off-camera flash gun
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SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 23 Specifications 22 SNY_13156_ALPHA_A4_BRO SIZE: 210mm x 297mm C M Y K PANTONE 1655 SNY_13156_ALPHA_A4_BRO SIZE: 210mm x 297mm C M Y K PANTONE 1655
