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Sales Guide
Aficio MP C6000 and MP C7500
High Speed Colour for the
General Office and Light Production
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Contents 1. Introduction Page 5 2. Product Concept Page 6 3. Quick Overview Page 7 4. General Features Page 9 5. Comparison with Predecessor Page 10 6. Product Positioning Page 13 7. Configuration Overview Page 14 8. Marketing Objectives Page 17 9. Market Potential Page 18 10. Target Markets Page 19 11. Key Selling Points Page 21 High Productivity Page 22 Superb Image Quality Page 24 Simple Operation Page 26 Advanced Communication Page 28 Professional Handling Options Page 31
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Introduction High speed colour and black and white for the office and light production Replacements for Aficio 3260C and 5560C Faster engines, enhanced image quality, improved handling Basic and pre-configured copy, print and scan versions Powerful EFI Fiery controller option launching in Spring / Summer 2008 Marketing leading specifications, versatile configuration, fantastic value Since the introduction of our 45 and 55 page a 2006 European Market Shares minute co
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Product Concept High speed, high quality colour and black and white MFPs Black-to-colour concept simplifies conversion from mono to colour Base models meet copy only needs SP versions meet multifunctional copy/print/scan needs Fiery controller option meets colour matching needs of professional market Professional handling options further extend functionality Take the best and make it better! That is as a black-to-colour replacement for high exactly what we have done
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Quick Overview A3 high-speed black-to-colour engine 60ppm mono / 55ppm colour (Aficio MP C6000) 75ppm mono / 70ppm colour (Aficio MP C7500) 100 sheet ARDF, full speed duplex and 3400 sheet paper supply as standard Paper weights of up to 300gsm Staple, fold, punch and insert options Aficio MP C6000 showing example configuration for the general office 100 sheet ARDF 4000 sheet A4 LCT (option) (standard) 2 x 1100 sheet Trayless duplex tandem tray (std) (standard)
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Aficio MP C7500 showing example configuration for light production Interposer 2000 sheet A3 LCT (option) (option) Heavy duty Z fold unit finisher (option) (option) EFI Fiery controller (option) Quick Overview 8
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General Features Functionality, Feeds and Speeds MP C6000 MP C6000SP MP C7500 MP C7500SP Copier Standard Standard Standard Standard Option Standard Option Standard Printer (Fiery controller) (GW controller) (Fiery controller) (GW controller) Scanner Option Standard Option Standard Function Doc Server Option Standard Option Standard Option Option Option Option Fax (G3 only) (G3/LAN/Internet) (G3 only) (G3/LAN/Internet) Paper Format A5/A3+ A5/A3+ A5/A3+ A5/A3+ (min/max) Paper
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Comparison with Predecessor Higher productivity Enhanced Image Quality Easier operation Better paper handling specifications Professional finishing options Fax functionality and the latest scan, print and security features The Aficio MP C6000 replaces the Aficio Higher Productivity 3260C and the Aficio MP C7500 replaces the Aficio 5560C. Although based on a similar The engine speed has been increased to platform, the new products are significantly 60/55 ppm (B
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Enhanced Image Quality Newly designed developer and fusing units together with the use of new PxP™ toner have further improved image quality. The new developer unit improves the flow of toner and developer throughout the unit, resulting in more even solids and reducing banding. It also reduces halo effects (1). There is a one button switch (4) to a simplified display mode. In this mode text is enlarged and made easier to read and more complex operations are hidden from view. N
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The Z-folder unit is an interesting option for Better Paper Handling Specifications architects, construction companies, industrial plants or any other organization that frequently The paper weight from standard trays has handles large schedules, tables or illustrations been increased to 216 g/m² and the paper that are difficult to present on anything smaller weight from the bypass feed and new A3 LCT than A3 (3). to 300 g/m². The standard 2 x 1100 A4 tandem tray (top tray) can b
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Product Positioning Within the Aficio colour and mono MFP ranges Functionality MP C7500 A3 70/75ppm MP C6000 A3 55/60ppm MP 1350 A3 135ppm MP C4500 A3 40/45ppm MP 1100 A3 110ppm MP C3500 A3 35/35ppm MP 9000 MP 7500 A3 90ppm A3 75ppm MP C3000 MP 6500 A3 30/30ppm A3 65ppm MP C2500 MP 5500 A3 25/25ppm A3 55ppm MP 5000 MP C1500 MP C2000 A3 50ppm A3 6/15ppm A3 20/20ppm MP 4000 A3 40ppm MP 3350 A3 33ppm MP 2550 A3 25ppm MP 2000 A3 20ppm MP 1600 MP 161 A3 16ppm Speed
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Configuration Overview Hardware Configuration Aficio MP C6000 and MC7500 basic models and SP models come as standard with the following hardware: 1 = Paper tray 1 (1100 sheets x2) 2 = Paper tray 2 (550 sheets) 3 = Paper tray 3 (550 sheets) 4 = Bypass tray (100 sheets) 5 = ARDF (100 sheets) 6 = Duplex unit (trayless) Function Configuration The Aficio MP C6000 and MP C7500 ship in one of two configurations. Basic models, Aficio MP C6000 and MP C7500 ship as copiers. SP models, Af
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Aficio MP C6000SP and MP C7500SP Configuration SP models, Aficio MP C6000SP and MP C7500SP ship as print and scan ready document centres. Aficio MP C6000SP and MP C7500SP Upgrade Path SP models can be upgraded by adding PostScript and Fax functionality. Adding fax functionality provides G3 fax, LAN fax and IP fax functionality. There is no Fiery option for SP models. Function Configuration Summary Basic Models SP Models Embedded GW Controller Not Available Standard Embedded Fiery
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External Options There is a wide range of standard external options available for the Aficio MP C6000 and MP C7500 series. In addition to the standard finishing options, basic models can be configured with a heavy duty Plockmatic Booklet Maker and / or a GBC Stream Punch. These two items are not options for SP models. The standard options allow SP models to be configured to meet all walk up applications in the general office from basic copying and printing through to booklet making wi
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Marketing Objectives Maintain competitive advantage Sell more machines into the general office market Replace slower, less productive competitor colour boxes Accelerate B-to-C conversion Penetrate production market Increase colour document volume and grow after sales profit alternative to high volume black and white Maintain Competitive Advantage machines than their predecessors. The new machines can be used to replace slower, less The previous models were far
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Market Potential High speed MFP segment growing at pace Decline in high speed B&W MFP sales Huge growth in high speed colour MFP sales European sales of colour outstripping the US and Asia Pacific Sales of high speed colour MFPs to overtake B&W in 2009 MP C6000 & 7500 first engines with colour speed to replace high speed mono US EU AP Forecast by Gartner Dataquest Forecast by infoSource Forecast by Gartner Dataquest June 2006 June 2006 June 2006 Color 41-69cpm Co
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Target Markets Target the General Office with print and scan ready SP versions - Replace slow and unproductive colour machines - Use B2C strategy to replace high volume B&W Target Light Production with EFI version and professional finishing - Compact and low cost alternative to colour ‘heavy metal’ - Supplement or replace high speed black and white MFPs General Office Production Need Occasional General Colour Office Light Heavy Colour Colour Dedicated Appli
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Sales Strategies for the General Office Upgrade Upgrade slower, less productive colour MFPs and printers to ... Consolidate Consolidate B&W, Colour and Fax volume in a single high production MFP like ... Bring In-House Bring outsourced colour print and copy work in-house and produce it on ... Aficio MP C6000SP and MP C7500SP B2C Conversion Replace B&W MFPs with a high speed colour capable MFP like ... production applications. In Print Room, CRD and Pay-for-Print environment
